This album is a joy from start to finish. Gentle Ben himself possesses a voice and delivery that’s so earnest and ridiculously theatrical you’re constantly trying to decide whether he’s going to break down and cry or scream at you like a banshee. Invariably he’ll do both and often within the same song. He keeps you constantly on edge and that sense of unpredictability is what makes the album so exciting …
The Beginning Of The End is a cocktail of dangerous beauty
While it seems they don’t know whether to be a pop band, rock group or country troupe, in the end it all boils down to the best bastard offspring ever to spawn from the Beasts Of Bourbon tradition …
an Antipodeans version of Jarvis Cocker
'The Beginning Of The End' demands your attention, holds it throughout the album's course and, most importantly, doesn't let go through repeated listens
The awesome array of fine tunes emanating from, ‘The Beginning Of The End’ are almost indescribable. Full of passion, honesty, integrity yet mixing it up with, “rockstar” personality – complete with brashness, cockiness and attitude – it all works ensuring you sit up and take notice.
It’s like the soundtrack for a spaghetti western about a really weepy gunfighter
Atmospheric, witty, romantic and well crafted